Unleashing Digital Transformation: Overcoming Challenges in B2B Transactions

Why are B2B transactions not fully digital? even when B’s are digital and/or undergoing a ‘digital transformation’ ? (My PoV: it is hard but it need not be) – Digital B2C has lots of lessons to learrn from, yet B2B digital is much much more tougher to crack.– Remember how much time you spent on buying your best/next laptop. May be 4 hrs or more. Now imagine buying medical grade products as an organization.– Organization classification, product classification, product specs (spec standardization and/or taxonomy), search and discovery are key .– In B2C products are ‘kinda’ finished even when its a […]